Facebook for Business: Everything You Need to Know
Facebook has more than 2.7 billion active users, making it an important platform for small business social media marketing.A Facebook for Business page can help connect you with customers and offer key information about your business, products, services and upcoming events.
When creating a Facebook for Business page, include basic contact information about your business, and be sure to engage with your followers; the more engagement you drive, the more likely your business is to be noticed.This article is for small business owners who are interested in improving their social media marketing strategies and reaching a wider audience.
Every small business should be on Facebook. With more than 2.7 billion monthly users, Facebook gives small businesses a number of ways to promote their services, increase customer support and boost recognition.
Using Facebook for business may seem difficult because its rules and algorithms change frequently. However, with the right strategies, Facebook is one of the best tools for targeting a specific audience through paid campaigns. The platform maintains a lot of information about its users, and it uses this information to your advantage when you purchase ads. Creating a Facebook for Business page can be an effective tool for your marketing efforts. Here's how to do it the right way.
What is a Facebook business page?
A Facebook business page is a free web page that companies can build on Facebook to expand their internet presence. Like a personal Facebook profile, your Facebook business page can send and receive messages, post updates, get notifications, and like, comment and share other Facebook users' and pages' content.
Of course, given how many businesses have a presence on Facebook, you'll need your Facebook business page to stand out from the crowd to draw significant attention to your company. If you're questioning whether the work that goes into distinguishing your company on Facebook is worth it, the many benefits of Facebook business pages may convince you to invest the time.
Key takeaway: A Facebook business page is a free resource that helps businesses connect with their customers and grow their online audience.
Benefits of a Facebook business page
If you create a Facebook page for your company, you can use your page to do the following:
1. List your basic contact information.
If people are wondering when your phone line or storefront is open, they may visit your Facebook page to find out. They'll also want to know your address if you're a storefront or your support-line email if you offer services remotely. A Facebook business page is a one-stop shop for listing all of this information.
2. Engage new and longtime customers.
Not even your most loyal customers see what happens inside your business on a day-to-day basis – well, that is, unless you regularly share elucidating social media content with them. A Facebook page is a great place to post shots from inside your storefront or behind the scenes with your support team. You can also update your followers on new products, discounts and more.
3. Know your audience.
Facebook for Business includes tools for determining the demographics of your Facebook audience. You can use the data provided to inform a robust demographic marketing strategy and better target your campaigns.
4. Lessen your marketing costs.
Starting a Facebook business page is free, and many additional Facebook marketing and analytics features are either free or low-cost. Integrating a Facebook business page into your marketing strategy is a budget-savvy way to reach more people – potentially an audience of billions – with less money.
5. Boost your web traffic.
By linking to your company's website on your Facebook business page, you'll drive more traffic to your website. The more people you get to your website, the better the chances will be that people will read the in-depth descriptions of your products and services that you've placed there. Better yet, people who jump from your Facebook business page to your website might even buy something.
6. Improve SEO.
Facebook business pages are good for more than just your social media presence; they're also a boon to your rankings in search engine queries.
Key takeaway: A Facebook business page is useful for communicating important information about your business to your audience, as well as for targeting followers with relevant advertisements.
How to create a business Facebook page
Now that you know some of the benefits of having a Facebook page for your business, it's time to start creating one. Follow these steps to set up your Facebook business page:
1. Create your Facebook business page.
The first step in creating a Facebook business page is to make sure you're setting up the right type of account. Remember that you are creating a Facebook page, not a Facebook profile. A profile is a personal Facebook account that's designed to share personal information and photos with friends and family. Pages are public profiles that let businesses and public figures connect with fans and customers. Users just have to like a page to start seeing updates from the page on their newsfeed. Go to facebook.com/business/pages/set-up to get started.
2. Answer Facebook's questions.
To create a Facebook business page, you must have a personal profile and follow Facebook's on-screen instructions. When you're creating a page, Facebook will ask for some information, such as a category to describe your page, and your business's name, address and phone number. It's important to include as much information as possible so that customers can easily recognize your page and find information about your business.
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